I believe collaboration is the key. I've had the privilege to work for well-known international enterprises, organizations and small impactful businesses.
Design always matters—let’s create something great together.
EXPERIENCE
2022.1- present
Robilant | Senior Graphic Designer
Milan, Italy
Created and developed brand strategy, and brand visual identity design in the FMCG industry
(Clients: Diageo, JTI, Winebow, Campari, Aperol, Heineken, Delicius, Casals, Chilly, Acqua Alle Rose)
2024.9 - present
NABA Nuova Accademia di Belle Arti | Faculty Lecturer
Milan, Italy
2021.1 - 2023.12
United Nations Economic Commission for Europe (UNECE) | Consultant
Hybrid
Supported multilateral dialogue, information design, data visualization and developed communication strategies for projects on carbon neutrality in Sustainable Energy Division and Forest and Timber Section.
2021.1- 2021.6
Not Your Type Studio | Graphic Designer
Shanghai & Beijing, China
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Created site-specific installations and wall art.
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Supported graphic design and illustration for branding projects in the F&B sector(Clients: Timeout Shanghai, Lotus Biscoff, La Platea, Qmex)
2019.11 - 2020.6
PEPSICO Design and Innovation | Graphic Designer
Shanghai, China
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Developed design strategy, package design and brand campaign for Lay's and Quaker products in the APEC region
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· Participated in digital content creation, co-creation, and innovation projects for brands within PEPSICO’s portfolio in D3 Lab in PEPSICO Asia R&D Center
2019.7 - 2019.8
As We Design | Graphic Designer
Tel Aviv, Israel
Participated in brand strategy, visual identity design and UI/UX design for local and international clients.
(Clients: Goethe Institut, Samsung Israel R&D Center)
2016.10 - 2018.4
Haowan Art Space | Art Teacher
Shanghai, China
Conducted engaging and informative watercolor classes for students of varying skill levels.
EDUCATION
2021.5 - 2022.5
Libera Università di Lingue e Comunicazione IULM
Scuola Politecnica di Design SPD
Milan, Italy
Master of Food Design and Innovation
2015.9- 2020.7
Tongji University | College of Design and Innovation
Shanghai, China
Bachelor of Fine Arts, Visual Communication Design
Tongji University | College of Art and Media
Shanghai, China
Animation
About me
I’m Li Shuyue(李纾悦), also known as Shuaya or Pakwan, a Milan-based designer originally from Beijing, China. I specialize in brand strategy, visual identity design, information design, and food design.
My creative journey is driven by "what if...", because for me, design isn’t just about solving problems; it’s also about asking better questions. I started my career as a graphic designer in a Tel Aviv-based studio, then joined PepsiCo’s Design and Innovation team in China. With over six years in the FMCG industry, I now work as a brand designer at Robilant in Milan and also a lecturer at NABA, teaching the next generation of designers.
I’ve worked across in-house design teams, agencies, and intergovernmental organizations. And each experience has deepened my understanding of a designer’s role in different fields. I have actively participated in design processes from the top on down and provided creative solutions to a variety of clients.
Identifying innovative approaches and improved solutions to challenges motivates and drives me. I believe design is one of the most essential tools we have for communicating who we are and what we value. I aim to use design to drive positive changes moving forward.
